Marketing training – The Marketing Academy

The Marketing Academy is a marketing training run in the form of lectures and interactive workshops, which aim is to increase development of marketing competences in the environment of pharmaceutical companies.

The Academy covers 3-stage training program in the following fields:

Pharma marketing basics

  • Basic terms and concepts of pharma marketing
  • The evolution of the concept of marketing in the world
  • From Marketing 4P to marketing 4.0
  • The key elements of marketing 4.0
  • F-factor
  • Customers - a new active medium in communication
  • Maslow's Pyramid
  • Digital marketing
  • The principle of ZMOT
  • Content marketing in the medical environment
  • Vision, mission, strategy, purpose
  • APIC (analysis, planning, implementation, control)

Key elements of marketing analysis

  • The goal of developing a marketing plan
  • Key rules for identifying and defining the market
  • Qualitative and quantitative research
  • Market potential analysis
  • Key market stakeholders
  • Buying process & patient flow
  • Segmentation & market map
  • Customer profiles
  • Potential & targeting
  • Product life cycle
  • SWOT analysis
  • Benefit ladder
  • Positioning
  • Competition analysis

Key elements of marketing planning

  • Identification of strategic goals
  • Key messages
  • Marketing mix
  • Key activities
  • Identification of key issues
  • Risks and opportunities
  • Tactical plan
  • Budget
  • Timetable
  • KPIs

Key elements of implementation and control

  • Marketing and Sales - the principles of perfect cooperation
  • Manpower promotion
  • Non-manpower promotion
  • Digital marketing
  • Evaluation of project implementation
  • KPI
  • Market research

A training includes 3 one-day meetings appropriately arranged, so that participants have time to practice newly acquired competences in practice and then share them during the next meeting.

Each participant of the Academy receives a certificate of training completion and an individual discount for the further trainings in the field of marketing.

 

If you want to learn more or receive an offer matching your needs, call us or contact us via

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BUTTERFLY GROUP

Beethovena City Space

Józefa Piusa Dziekońskiego 1, 00-728 Warszawa, Poland

POLITYKA PRYWATNOŚCI

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