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Marketing Academy Basic

Training program for future and beginner Brand Managers
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  • Marketing Academy Basic

A training program designed for novice Product/Brand Managers who are starting their journey in pharmaceutical marketing.

The goal of the Academy is to familiarize participants with the basic concepts and principles of marketing in the pharmaceutical industry. 

Additionally, during the training, participants will learn all stages of the marketing process – analysis, planning, implementation, and control. This will help them understand the process of creating a marketing strategy and its key elements. The workshop format of the training sessions allows for easy acquisition of knowledge and development of marketing skills, as well as the standardization of professional marketing language within their own organization.

PharmaMarketing Academy Basic
Made in Midjourney

Training Organization

Number of participants

4-8 people

Duration of training

2 or 3 days

The Marketing Academy includes a training program in the following areas:

Basics of Pharmaceutical Marketing
Elements of Marketing Analysis
Elements of Marketing Planning
Elements of Implementation and Control

The training includes 2 or 3 one-day meetings. These can be conducted consecutively or spread over time to allow participants to try out newly acquired skills and then share their experiences during the next meeting.

Marketing Academy Basic

Marketing training organized for Product/Brand Managers of one company allows for the expansion of the training program with a follow-up. In this follow-up, Product/Brand Managers prepare an outline of a marketing plan based on a template agreed upon during the training. This element of the training allows for preliminary verification of acquired knowledge and motivates Academy participants to take a more active part in the training. 

Each participant of the Academy receives a certificate of completion and an individual discount for further marketing training within the Pharmaceutical Marketing Academy.

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