Marketing Academy Pro
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On-the-Job training aims to develop the skills necessary for independently preparing a marketing plan and enhancing the marketing qualifications required in daily work.
Training prepared by the Pharmaceutical Marketing Academy focuses primarily on the analytical part, which is the foundation of the marketing plan preparation process. During the training, the Product/Brand Manager works together with the Trainer/Coach on all key elements of creating a marketing plan. This helps them acquire the ability to comprehensively view their own product in the context of its further development.
Training Organization
Number of participants
1+ (training can be dedicated to both an individual and a group of participants)
Duration of training
Number of training days depends on the number of participants and the training program
Key elements of the training
Situation Analysis
Preparation
Training (lecture and workshop part)
Training (individual work of participants)
Training (consultations)
Strategy Presentation
Key stages of the training
- Defining the market and preparing an analysis of its potential based on selected valuable data and competition.
- Describing the treatment process for selected disease entities and corresponding procedures. Defining key elements affecting the process.
- Defining key customer groups. Understanding how potential customers view their surroundings. Understanding needs. Defining behaviors. Segmentation.
- Defining and understanding the competition’s methods, tools, and goals.
- Defining and understanding the unique values of the product for selected target groups. Building a benefits ladder. Defining product positioning in the market.
- Preparing key principles for strategy implementation and setting KPI parameters.
- Planning ways to measure results and how to further utilize them. Principles of strategy control.
- Preparing key elements of the marketing strategy.
The detailed training plan is strictly tailored to the individual needs of the Product/Brand Managers.
Marketing Academy Pro
Conducted as On-the-Job training, this is currently the only and most effective training program in pharmaceutical marketing on the Polish market. It is intended for both beginner and intermediate Brand Managers.
At the end of the training, participants receive a certificate confirming the completion of professional training in pharmaceutical marketing.
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