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Assessment of Candidate's Potential for the Position of Brand Manager
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Candidate Assessment Process

The assessment of a candidate’s potential for the position of Product/Brand Manager is a process that provides insights into the competencies, potential, and knowledge of pharmaceutical marketing of the person applying for this position.

The assessment process can involve both a person already working as a Product/Brand Manager and someone applying for such a position. 

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Made in Midjourney

Multi-stage Meeting

The process is conducted as a one-day multi-stage meeting. It includes an interview with the candidate and their independent work, culminating in a presentation and discussion with the Assessor. The detailed course of the meeting is tailored to the current role and the position being applied for. 

The entire process ends with the preparation of a report. 

The report contains information about the candidate’s strengths, areas for development, and recommendations for further development in pharmaceutical marketing.

Stages of the Candidate Potential Assessment for the Position of Product/Brand Manager

1
Stage

Interview with the Candidate

  • Assessment of the candidate's previous experience in the medical-pharmaceutical industry.
  • Gaining knowledge about their understanding of concepts and principles of marketing in pharmaceutical companies.
  • Identifying potential skills required in the role of Product/Brand Manager.
  • Evaluation of their familiarity with and involvement in all stages of the marketing process – analysis, planning, implementation, control.
  • Assessment of their knowledge of the process of creating a marketing strategy and its key elements.
2
Stage

Individual Work of the Candidate

  • The candidate works independently on a given task, which is a case study analysis. The candidate receives a written business case and is asked to review it and prepare a short presentation including proposed actions incorporating elements of analysis and planning. The independent work culminating in a presentation aims to assess the candidate's practical skills, thinking process, and behavior in the context of the assigned task.
3
Stage

Presentation of the Candidate's Work

  • Evaluation of the work performed and the candidate's ability to communicate effectively with the audience.
4
Stage

Discussion with the Candidate after the Presentation

  • Gaining insights into how the candidate handles objections raised by the audience regarding the presentation.
  • Assessment of the candidate's fluency in using pharmaceutical marketing language in conversation with the audience.
5
Stage

Preparation of a One-page Summary Report of the Candidate's Assessment Process

  • Evaluation of the candidate's potential – discussion with the candidate's potential supervisor about the observed competencies and attitudes.
  • Presentation of recommendations for the candidate's further development.
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