Pharmaceutical Marketing
Academy
Trainings
in Pharmaceutical Marketing
in Pharmaceutical Marketing
Pharmaceutical marketing, also known as pharmamarketing, is a unique and specialized field of marketing. It operates within strict regulations and guidelines, such as the Pharmaceutical Law and the Code of Good Practice of the Pharmaceutical Industry, which apply not only in Poland but also in many other countries with similar market rules.
Understanding and mastering the specifics of pharmaceutical marketing is crucial for the success of any pharmaceutical company. Our training programs are designed to equip participants with the necessary competencies to operate effectively and in compliance with regulations in the market. Through our courses, you will gain the knowledge, skills, and confidence to create effective marketing strategies in the pharmaceutical industry.
Join our training programs and start building your career in pharmaceutical marketing today!
Three Reasons to Collaborate with the Pharmaceutical Marketing Academy:
Increase Strategic Competence of Brand Managers
Participants acquire specialized knowledge and skills that enhance their strategic thinking abilities.
Increase Competitiveness
Employees learn to better utilize marketing tools, translating into increased competitiveness of their actions in the market.
Boost
Efficiency
Better strategic and tactical planning always increases the effectiveness in achieving business goals.
Trainings at the Marketing Academy
Our Mission
Our mission is to support managers on their path to success in pharmaceutical marketing. The training programs organized by the Academy aim not only to impart knowledge in line with the principles of pharmamarketing but also to inspire and bolster confidence.
Our goal
We offer individual and group training tailored to the unique needs of each client, helping them achieve their goals and become leaders in the pharmaceutical industry.
Marketing Academy Basic
Training program intended for novice Brand Managers
The Marketing Academy Basic is a training program intended for novice Brand Managers, whose common objective is development of pharmaceutical marketing competences and marketing language sharing within an organization. The Marketing Academy is run in a form of interactive workshops.
The concepts presented during the workshops will be the basis of experience exchange and creating market benchmarks. This format will guarantee a high level of engagements of participants and develop a model of “high class of a marketing team” consisting of employees who understand one another very well.
Marketing Academy Pro
The only program of its kind in the Polish market, the most effective training program conducted in an On-the-Job system and designed for both novice and intermediate Brand Managers.
On-the-Job marketing training in pharmaceutical marketing aims to improve the qualifications of both novice and advanced Product/Brand Managers during their daily work. On-the-Job marketing training leverages daily challenges and issues related to the creation and implementation of strategies derived from specific marketing plans.
The On-the-Job training emphasizes the analytical component, which is fundamental in the process of preparing any marketing plan. It allows Product/Brand Managers to independently gain comprehensive knowledge about their product and its environment, making them confident in making further decisions related to planning the marketing mix.
The ultimate goal of the training is to prepare the Product/Brand Manager for independent work in creating a real marketing plan. Working under the supervision of a trainer, the Product/Brand Manager acquires the skills to comprehensively view their product not only in the context of daily challenges but especially in terms of its future development.
"Undoubtedly, pharmaceutical marketing is my passion, but also a way of life."
since for 17 years I had a chance to create and follow marketing strategies in such companies as Merck Sharp & Dohme, Novartis or Abbott.
We had the honor to cooperate
Observations, thoughts, industry trends and marketing advice
Why Market Penetration Outperforms Brand Loyalty in the Quest for Success
Brand loyalty is giving way to market penetration as the key driver of growth, redefining Rx drug marketing strategies. Market penetration is emerging as the new priority and the main engine of brand growth.
Practical Use of AI in the Daily Work of an Rx Product Manager
In the era of technological advancement, artificial intelligence (AI) has become an indispensable tool that supports the daily work of Product Managers in the pharmaceutical industry.
Marketing Plan: Yes, but What Kind?
The marketing plan is a fundamental document created by the Brand Manager. It is a set of facts describing the current reality and defining the strategy for the coming years.