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Insights, thoughts, industry trends, marketing tips.
Why Market Penetration Outperforms Brand Loyalty in the Quest for Success
17/08/2024
Articles, Knowledge
Why Market Penetration Outperforms Brand Loyalty in the Quest for Success

Brand loyalty is giving way to market penetration as the key driver of growth, redefining Rx drug marketing strategies. Market penetration is emerging as the new priority and the main engine of brand growth.

Practical Use of AI in the Daily Work of an Rx Product Manager
09/07/2024
Articles
Practical Use of AI in the Daily Work of an Rx Product Manager

In the era of technological advancement, artificial intelligence (AI) has become an indispensable tool that supports the daily work of Product Managers in the pharmaceutical industry.

Marketing Plan: Yes, but What Kind?
16/06/2020
Articles, Knowledge
Marketing Plan: Yes, but What Kind?

The marketing plan is a fundamental document created by the Brand Manager. It is a set of facts describing the current reality and defining the strategy for the coming years.

Do Pharmaceutical Companies Need Brand Managers?
16/05/2020
Articles
Do Pharmaceutical Companies Need Brand Managers?

Brand Manager is the author of the strategy and the person responsible for its implementation; is also the person to whom others in the organization are accountable.

Content Marketing
20/03/2020
Knowledge
Content Marketing

“Content is King” is a concept very well known in the pharmaceutical industry, which was one of the first to play a significant role in laying the foundations of the process of creating the concept of modern content marketing.

Marketing in Sales or Selling Marketing
15/01/2020
Articles
Marketing in Sales or Selling Marketing

Marketing in sales and selling marketing are two approaches that can coexist and complement each other in the pharmaceutical industry.

Trademark Registered
10/01/2020
Articles
Trademark Registered

The trademark “Pharmaceutical Marketing Academy” has been registered by the Patent Office of the Republic of Poland and is now legally protected.

Goals of a Marketing Plan
23/04/2017
Knowledge
Goals of a Marketing Plan

Understanding of reality (analysis), planning ways to influence it (planning), detailing methods of executing (implementation), defining the methods for measuring their effects (control).