Why Market Penetration Outperforms Brand Loyalty in the Quest for Success
Brand loyalty is giving way to market penetration as the key driver of growth, redefining Rx drug marketing strategies. Market penetration is emerging as the new priority and the main engine of brand growth.
Practical Use of AI in the Daily Work of an Rx Product Manager
In the era of technological advancement, artificial intelligence (AI) has become an indispensable tool that supports the daily work of Product Managers in the pharmaceutical industry.
Marketing Plan: Yes, but What Kind?
The marketing plan is a fundamental document created by the Brand Manager. It is a set of facts describing the current reality and defining the strategy for the coming years.
Do Pharmaceutical Companies Need Brand Managers?
Brand Manager is the author of the strategy and the person responsible for its implementation; is also the person to whom others in the organization are accountable.
Content Marketing
“Content is King” is a concept very well known in the pharmaceutical industry, which was one of the first to play a significant role in laying the foundations of the process of creating the concept of modern content marketing.
Marketing in Sales or Selling Marketing
Marketing in sales and selling marketing are two approaches that can coexist and complement each other in the pharmaceutical industry.
Trademark Registered
The trademark “Pharmaceutical Marketing Academy” has been registered by the Patent Office of the Republic of Poland and is now legally protected.
Goals of a Marketing Plan
Understanding of reality (analysis), planning ways to influence it (planning), detailing methods of executing (implementation), defining the methods for measuring their effects (control).