Discover the power of "Why?" with Simon Sinek's book "Start with Why"
“Start with Why” by Simon Sinek is an inspiring read that changes the approach to conducting business, leadership, and marketing. Sinek presents a simple but powerful concept of the “Golden Circle” — start with the question “Why?”. The author argues that success in business can be achieved by focusing on the reasons why an organization exists rather than just on what it does or how it does it.
The book is aimed at leaders, entrepreneurs, and anyone who wants to understand how to build stronger relationships with customers and employees by focusing on fundamental values and beliefs. Sinek argues that organizations and leaders who can clearly communicate their “Why” gain the loyalty and trust of both customers and their team.
“Start with Why” offers not only theory but also practical examples of companies that have succeeded using this principle, including giants like Apple and Martin Luther King Jr. The book is rich in anecdotes and case studies that help understand how applying this principle can transform any organization.
Although the book contains many paraphrases of what was written earlier, it is still a very inspiring book and a must-read. Simon Sinek inspires readers to ask themselves “Why?” at every decision-making step, leading to a more authentic and sustainable approach in professional and personal life.