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Tag: brand plan

Marketing Plan: Yes, but What Kind?
16/06/2020
Articles, Knowledge

Marketing Plan: Yes, but What Kind?

The marketing plan is a fundamental document created by the Brand Manager. It is a set of facts describing the current reality and defining the strategy for the coming years.

Goals of a Marketing Plan
23/04/2017
Knowledge

Goals of a Marketing Plan

Understanding of reality (analysis), planning ways to influence it (planning), detailing methods of executing (implementation), defining the methods for measuring their effects (control).