Bartosz Malczewski

Undoubtedly, pharmaceutical marketing is my passion, but also a way of life, since for 17 years I had a chance to create and follow marketing strategies in such companies as Merck Sharp & Dohme, Novartis or Abbott. Thanks to such experience, today I give professional advice within the field of marketing strategies and different promotion forms to numerous pharmaceutical companies in Poland and in the world. I can also pass my knowledge to my listeners during trainings organized by the Pharmaceutical Marketing Academy.

I am a pharmacist by education, I graduated from the Medical Academy in Warsaw with a Master’s degree in Pharmacy. I also did MBA studies with specialisation in Managements and Medical Technology Economy at Leon Koźmiński Academy in Warsaw.

I started my career as a Product Manager, managing a range of innovative and mature products, then I went on to be a Marketing Manager, being responsible for product group strategies. The next stage of my career was a position of a Sales Manager responsible for implementation of marketing strategies by a team of specialists promoting both drugs on the open market and specialist drugs and a position of Sales and Marketing Director, performing a function of a Board Member responsible for a full financial result of a sales and marketing team on the open market and then on the specialist market of biological drugs.

One of my greatest professional challenges has been the process of integration of commercial teams of Abbott Laboratories and Solvay Pharmaceuticals for which I have been responsible. For all these years, I have been also responsible for trainings. These have been product and marketing trainings for Medical Representatives as well as pure marketing trainings for Brand Managers. Recently, I have been dealing with issues connected with adaptation of marketing forms to the new Internet environment, that is a process of Pharma Marketing.