Why Market Penetration Outperforms Brand Loyalty in the Quest for Success
Brand loyalty is giving way to market penetration as the key driver of growth, redefining Rx drug marketing strategies. Market penetration is emerging as the new priority and the main engine of brand growth.
Marketing Plan: Yes, but What Kind?
The marketing plan is a fundamental document created by the Brand Manager. It is a set of facts describing the current reality and defining the strategy for the coming years.
Content Marketing
“Content is King” is a concept very well known in the pharmaceutical industry, which was one of the first to play a significant role in laying the foundations of the process of creating the concept of modern content marketing.
Goals of a Marketing Plan
Understanding of reality (analysis), planning ways to influence it (planning), detailing methods of executing (implementation), defining the methods for measuring their effects (control).