Discover the future of marketing with "Marketing 4.0" by Philip Kotler.
“Marketing 4.0” by Philip Kotler is a groundbreaking work that analyzes the changing marketing landscape in the era of digitalization and globalization. Kotler, recognized as one of the greatest authorities in marketing, along with co-authors Iwan Setiawan and Hermawan Kartajaya, presents a modern approach to building strong relationships with customers in an increasingly digital and connected world.
The book describes the transition from traditional product-centric marketing (Marketing 1.0) to consumer-centric marketing (Marketing 2.0) and human-centric marketing that prioritizes human values (Marketing 3.0). “Marketing 4.0” takes these ideas further, focusing on using digital technologies to personalize customer experiences and build communities around brands.
In my opinion, “Marketing 4.0” is Kotler’s most interesting book, effectively describing today’s reality in the context of creating a customer profile. Kotler analyzes how digital tools and social media have transformed the way brands communicate with consumers and the implications for marketing strategies.
The book is full of practical examples that illustrate these changes and propose methods for adapting to the new digital era. It is an essential source of knowledge for marketers, entrepreneurs, and all professionals who want to effectively respond to the dynamically changing business environment.