Delve into the secrets of effective marketing planning with Malcolm McDonald.
Malcolm McDonald, one of the leading experts in strategic marketing, offers invaluable guidance in creating effective marketing plans in his works. His books, including the popular “Marketing Plans: How to Prepare Them, How to Use Them,” are essential sources of knowledge for anyone wanting to improve their strategic planning skills.
McDonald presents a systematic approach to marketing planning that includes situational analysis, defining marketing goals, strategy, and tactics. His methodology helps clearly define market goals and effectively allocate resources, which is essential for achieving commercial success.
Malcolm McDonald’s books are particularly valuable for marketers and managers who want to understand the decision-making processes behind effective marketing actions. The author seamlessly combines theory with practice, presenting numerous case studies and real-life examples that illustrate key concepts and strategies.
Brand managers, especially from the pharmaceutical industry, are particularly encouraged to familiarize themselves with the original English version of the book. The terminology used is close to the marketing jargon employed in pharmaceutical companies, and often the Polish translation can cause confusion and misunderstandings.