“Marketing 5.0” by Philip Kotler continues his series of works that have shaped marketing thinking over the decades. In this latest book, Kotler, along with co-authors Hermawan Kartajaya and Iwan Setiawan, introduces readers to the era of digital technology, showing how brands can use modern technologies to better understand and meet consumer needs.
The book focuses on using tools such as artificial intelligence, the Internet of Things, and big data to personalize offers and create more engaging emotional experiences for consumers. “Marketing 5.0” is a guide to a world where technology and marketing converge to create valuable interactions that transform how brands communicate and build relationships with customers.
The authors present strategies and tactics for marketers to help adapt to rapidly changing technologies and evolving consumer expectations. You’ll find detailed case studies, practical tips, and inspiring ideas on how to leverage the potential of digital technologies to create more humane and engaging marketing narratives.
“Marketing 5.0” sheds light on the future of marketing, where technological innovations become the key to achieving a competitive advantage.