Turn words into success: Story Brand. How to Effectively Tell Your Brand's Story - Donald Miller.
“Story Brand. How to Effectively Tell Your Brand’s Story” is a book that radically changes the approach to marketing communication by proposing a focus on clear and engaging storytelling. Donald Miller, a renowned communication and marketing expert, presents a proven framework for creating messages that increase customer engagement and sales.
The book is based on a seven-point framework that helps companies clearly communicate who they are and what they offer. Miller explains how every brand can become a “guide” for its customers rather than the “hero” of the story. He emphasizes that customers seek companies that help solve their problems and meet their needs, not companies that focus on their achievements.
The author discusses each stage of building an effective brand narrative, from defining the customer, identifying the problem the brand solves, to proposing a plan of action and a call to action. Real-life examples and case studies illustrate how businesses of all sizes can revolutionize their marketing by applying Story Brand principles.
“Story Brand” is not just a theoretical guide – it’s a practical tool for every marketer, entrepreneur, or business leader who wants to improve how their company communicates with the world. It teaches readers how to make their brand perceived as valuable and how to attract and retain customer attention through well-crafted storytelling.